News and Blog

How to increase engagement on social media

20 March 2023

Every marketeer will have been there at some point: you agonise over messaging and creating new content, you research your audience, pontificate over timings.

Yet your only gain is just a handful of likes on your social media channels. You might as well be sending contenting into the abyss. It can be disheartening.

Case Study: My Story Told, the personal biography service

08 March 2023

Here at Seren Global Media, we are very fortunate to work with many fantastic organisations and we take pride in every aspect of the communications that we undertake for them.

The ultimate blog post checklist

23 February 2023

Content creation is a core aspect of what we do. Included within this is content marketing, particularly in the form of written blogs for clients’ websites.

Proud to help The Global Centre of Rail Excellence develop digital channels

15 February 2023

We recently collaborated with The Global Centre of Rail Excellence (GCRE) in the creation of its website and establishing its social media presence. Our involvement began following a ‘Meet the Buyer’ event that GCRE held in Cardiff, South Wales, back in November 2022.

4 Iconic Valentine’s Day campaigns that stole our hearts

13 February 2023

It is not a new concept for brands to piggyback onto national holidays, whether that is Christmas, Halloween or Valentine’s Day. Companies may tailor their marketing strategy to reflect the upcoming holiday, and often have dedicated offers and sales too.

What the “new” Twitter means for businesses

22 December 2022

Read about how Elon Musk’s takeover of Twitter will affect businesses utilising the platform.

PR industry trends we expect to see in 2023

13 December 2022

As the communication industry evolves, staying ahead of the curve, being proactive and adopting new approaches are what sets PR firms apart. In other words, continuing the traditional way of thinking is not beneficial and may result in playing catch up further down the line.

How PR can help future proof a business

02 December 2022

The current state of the economy can be one that business owners meet with apprehension. Rising costs, inflation, and recession are dominating our headlines, but having a sustained and focused PR strategy is vital for businesses that are focused on the future.

How to prepare for a media interview

08 November 2022

Check out our guide on how to prepare for a media interview, including the best practice approach and top tips.

Leveraging PR during a potential recession

25 October 2022

Learn about how businesses can leverage PR during a period of recession, and how a communication strategy can be adapted to benefit businesses long-term.