Here at Seren Global Media, we are very fortunate to work with many fantastic organisations and we take pride in every aspect of the communications that we undertake for them. For some clients, that means planning and implementing an entire multi-faceted campaign that stretches across our whole service offering from branding to content creation to social media strategy.
We were able to do this for My Story Told, a personal biography service. The scope of our work began with the initial launch of the brand and progressed to ongoing communications through social media and website content. Additionally, we provided digital marketing services in the form of PPC social media advertising and MailChimp e-campaigns.
The final fonts and colours were chosen to portray a classic and sophisticated brand aesthetic, and keywords were also identified to be associated with the brand, for example, story-telling, heritage and documenting legacy.
The challenge: Launch the brand presence of the biography service, My Story Told, by creating a website, social media profiles and announcing the launch in the press. As My Story Told was a brand-new company, increasing brand awareness was an important aspect of what we did in establishing an online presence and generating leads.
The brief: Help My Story Told convey its brand message in website content, and implement a communication strategy in order to promote and launch the company on social media and within the press.
How we helped:
The outcome: The My Story Told website has been live since the launch, and a consistent social media strategy has been implemented that includes links to website content, MailChimp sign up, and links to important information on packaging and its process. Its launch story was also featured on Insider Media and Wales247.
For more updates on My Story Told, follow its social media profiles below:
If you are an organisation that requires promotional help, don’t hesitate to contact us here.
23 November 2023
15 November 2023
01 November 2023