Why Press Relations are key for your business in 2025

In 2025, standing out in a world flooded with content isn't just about being louder—it's about being real. While digital platforms are essential, press relations remain a powerful tool for connecting with your audience. At Seren Global Media, we believe that when combined with authentic storytelling, press relations can amplify your brand’s message and build lasting trust with your audience.

Press Relations are still vital

Many people think press doesn’t matter anymore, but press relations are crucial for building credibility and trust. It’s not just about pitching your business or product; it’s about building a relationship with the public through authentic stories shared via trusted media outlets. Whether it’s sharing behind-the-scenes moments, announcing exciting new projects, or celebrating business successes, telling your business’s genuine story can help strengthen its relationship with the public.

Storytelling also resonates with audiences. Press provides a unique opportunity to share your business’s narrative in a way that resonates deeply with your audience – for instance, being involved in their community through charity work or local initiatives. It's not just about what you do, but why it matters.

Trust is earned, not given

Press relations, when done authentically, help build loyalty. By sharing your business’s journey — both the wins and the challenges — you connect with people in a way that’s transparent and relatable. For example, with the right guidance (whether through your internal communications team or a media agency), your business could share news of growth or expansion following historical company challenges or difficulties faced by your industry.

Trust is earned through consistent communication, not just by issuing a one-off press release and hoping for the best. You must stay visible, keeping your company's name in front of people alongside your successes, to become recognisable and to build a strong image in their minds. This repeated, positive exposure helps trigger a favourable emotion and lasting impression whenever your business is mentioned.

All parts of the same story

While social media often takes the spotlight these days, traditional press still holds significant value in promoting businesses. It can boost your credibility, expand your reach, and position you as an authority in your field. For example, a feature in a respected industry publication can carry more weight with potential clients or partners than a social post alone. When press is used alongside digital content, it creates a more complete and trusted communications strategy.

At Seren Global Media, we help businesses use press and real stories to connect with their audience. Ready to share your story the right way? Contact us today.

Why Press Relations are key for your business in 2025

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