News and Blog

Terminator or teammate? Some thoughts about AI in marketing

29 May 2025

There’s a lot of noise around AI, some of it revolutionary, some of it apocalyptic. The ethical concerns and long-term effects of AI are already being debated at the highest levels. Will it solve all the world’s problems? Will it destroy us in some sort of Terminator-style robot war? Possibly. But for now, let’s focus on the more immediate reality: AI is already having a massive impact – and it’s only just getting started.

Why case studies deserve a bigger spotlight in your PR plan

12 May 2025

When businesses think of PR, they often focus on press releases, media pitches, and thought leadership articles. But one of the most powerful PR assets is often overlooked – case studies.

That success story tucked away in a PDF or hidden in a blog archive? It could have the potential to boost your business’s credibility, attracting media attention, and converting prospects into clients - all very beneficial to your business!

Why Press Relations are key for your business in 2025

29 April 2025

In 2025, standing out in a world flooded with content isn’t just about being louder—it’s about being real. While digital platforms are essential, press relations remain a powerful tool for connecting with your audience. At Seren Global Media, we believe that when combined with authentic storytelling, press relations can amplify your brand’s message and build lasting trust with your audience.

Springing forward: Effective marketing tactics for the Easter season

11 April 2025

One thing a brand loves is an occasion, and Easter is no exception. Seizing the opportunity to connect with consumers through creative marketing techniques, brands can promote their products while also celebrating the Easter spirit with millions around the world from the 18th-21st April.

The rise of realness: How social media is turning towards authenticity

26 March 2025

Social media has long been criticised for its curated perfection but in the last 5 years or so, we have witnessed a shift—one that’s redefining how brands and professionals connect online. Platforms once dominated by polished aesthetics and corporate messaging are now making space for something new: authenticity.

Amplify your voice: Using PR to celebrate World Speech Day

14 March 2025

Every year on March 15th, the world comes together to recognise the power of speech and the importance of clear, impactful communication on World Speech Day. This global event celebrates public speaking as a tool for change, inspiration, and progress. Whether through spoken word, digital platforms, or media engagement, words hold the power to inform, persuade, and unite—making PR an essential force in amplifying voices that matter.

Proud to be partnering with Oaks Digital to address evolving tourism marketing needs

26 February 2025

We are thrilled to be partnering with Oaks Digital for its latest Digital Academy webinar, designed specifically to address the unique challenges faced by marketers in the tourism and leisure sector.

Sponsored by Ogi Pro, the free workshop will help marketing professionals in the leisure and tourism sector navigate industry-specific challenges and improve their digital marketing and communication strategies. Covering key marketing pillars with a focus on the sector’s unique needs, the session will address topics such as SEO, Google Ads, lead conversion, customer retention, media relations, brand identity, and crisis management.

All you need is love... and a great marketing strategy: How marketing transformed Valentine’s Day

11 February 2025

Valentine’s Day - once about handwritten love notes and simple gestures - has transformed into one of the most commercialised celebrations in the world. Today, it’s a huge event for brands, with everything from chocolates and flowers to luxury gifts and romantic getaways being marketed as “must-haves” for February 14th.

The role of LinkedIn in shaping business success in 2025

24 January 2025

Over the past few years, LinkedIn has transformed from a job-seeking platform into a dominant social media platform among professionals. It has become the leading space for networking, industry discussions, and brand storytelling. With its influence continuing to grow and signs pointing to even greater popularity in 2025, LinkedIn is an essential tool for businesses.

PR trends to watch in 2025

13 January 2025

As we step into 2025, the PR industry is evolving as always. From adapting to technological advancements to responding to shifting audience expectations and social trends, staying ahead of the curve is essential for any business ready to make a real impact and success.