20 June 2025
There’s no denying that influencer marketing has become a big business. Huge, even. It is a powerful tool when used well. But there is something I have been wondering about more and more lately: are we starting to lose sight of what makes great PR in the first place?
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29 May 2025
There’s a lot of noise around AI, some of it revolutionary, some of it apocalyptic. The ethical concerns and long-term effects of AI are already being debated at the highest levels. Will it solve all the world’s problems? Will it destroy us in some sort of Terminator-style robot war? Possibly. But for now, let’s focus on the more immediate reality: AI is already having a massive impact – and it’s only just getting started.
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12 May 2025
When businesses think of PR, they often focus on press releases, media pitches, and thought leadership articles. But one of the most powerful PR assets is often overlooked – case studies.
That success story tucked away in a PDF or hidden in a blog archive? It could have the potential to boost your business’s credibility, attracting media attention, and converting prospects into clients - all very beneficial to your business!
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29 April 2025
In 2025, standing out in a world flooded with content isn’t just about being louder—it’s about being real. While digital platforms are essential, press relations remain a powerful tool for connecting with your audience. At Seren Global Media, we believe that when combined with authentic storytelling, press relations can amplify your brand’s message and build lasting trust with your audience.
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11 April 2025
One thing a brand loves is an occasion, and Easter is no exception. Seizing the opportunity to connect with consumers through creative marketing techniques, brands can promote their products while also celebrating the Easter spirit with millions around the world from the 18th-21st April.
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26 March 2025
Social media has long been criticised for its curated perfection but in the last 5 years or so, we have witnessed a shift—one that’s redefining how brands and professionals connect online. Platforms once dominated by polished aesthetics and corporate messaging are now making space for something new: authenticity.
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14 March 2025
Every year on March 15th, the world comes together to recognise the power of speech and the importance of clear, impactful communication on World Speech Day. This global event celebrates public speaking as a tool for change, inspiration, and progress. Whether through spoken word, digital platforms, or media engagement, words hold the power to inform, persuade, and unite—making PR an essential force in amplifying voices that matter.
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26 February 2025
We are thrilled to be partnering with Oaks Digital for its latest Digital Academy webinar, designed specifically to address the unique challenges faced by marketers in the tourism and leisure sector.
Sponsored by Ogi Pro, the free workshop will help marketing professionals in the leisure and tourism sector navigate industry-specific challenges and improve their digital marketing and communication strategies. Covering key marketing pillars with a focus on the sector’s unique needs, the session will address topics such as SEO, Google Ads, lead conversion, customer retention, media relations, brand identity, and crisis management.
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11 February 2025
Valentine’s Day - once about handwritten love notes and simple gestures - has transformed into one of the most commercialised celebrations in the world. Today, it’s a huge event for brands, with everything from chocolates and flowers to luxury gifts and romantic getaways being marketed as “must-haves” for February 14th.
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24 January 2025
Over the past few years, LinkedIn has transformed from a job-seeking platform into a dominant social media platform among professionals. It has become the leading space for networking, industry discussions, and brand storytelling. With its influence continuing to grow and signs pointing to even greater popularity in 2025, LinkedIn is an essential tool for businesses.
read more20 June 2025
29 April 2025