11 February 2025
Valentine’s Day - once about handwritten love notes and simple gestures - has transformed into one of the most commercialised celebrations in the world. Today, it’s a huge event for brands, with everything from chocolates and flowers to luxury gifts and romantic getaways being marketed as “must-haves” for February 14th.
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24 January 2025
Over the past few years, LinkedIn has transformed from a job-seeking platform into a dominant social media platform among professionals. It has become the leading space for networking, industry discussions, and brand storytelling. With its influence continuing to grow and signs pointing to even greater popularity in 2025, LinkedIn is an essential tool for businesses.
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13 January 2025
As we step into 2025, the PR industry is evolving as always. From adapting to technological advancements to responding to shifting audience expectations and social trends, staying ahead of the curve is essential for any business ready to make a real impact and success.
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20 December 2024
The Christmas season has a unique ability to engage our emotions and moral compass. It’s one of the rare times of year when TV ads are highly anticipated instead of dreaded. As well as inspiring generosity and goodwill in people, the season also encourages businesses to emulate these values, creating campaigns that are authentic and attention-grabbing. Here are some examples of how companies harness the magic of Christmas to elevate their brand image:
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06 December 2024
Christmas is the season of giving, and for businesses, it’s a chance to do something meaningful — not just for publicity, but to make a real difference. Of course, giving should always be genuine, driven by the desire to help rather than just to be seen. But when done with sincerity, acts of generosity can strengthen your business’s reputation while supporting those in need.
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14 November 2024
With everything happening digitally and our lives moving faster because of it, grabbing consumer attention can feel like chasing a moving target. By leveraging “micro-moments” -those brief, intent-driven interactions when people turn to their devices to fulfil an immediate need - brands can effectively engage with customers at the crucial moment.
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04 October 2024
It’s that time of year again- brands love to capitalise on the ‘spooky season’, but for some, the true terror lies in the headlines, angry tweets, and public apologies. Nothing gives a PR team chills quite like a campaign gone wrong - a nightmare scenario where a well-intentioned message becomes the makings of a marketing legend, for all the wrong reasons. In this week’s blog, we’re dusting off the cobwebs and peeking into the crypt of some of the most infamous PR horror stories. Read on if you dare….
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17 September 2024
Company anniversaries mean longevity and that is the hope and desire of every business owner and business organisation. You’ve beat the odds, the highs and the lows, and now you’ve made it this far and that is something worth celebrating. This huge milestone provides a great time to reflect on the existence and success of your business, honouring past achievements, celebrating present ones and looking ahead to the ones in the future. Here are 6 reasons why you should celebrate your company’s anniversary and how you can best leverage them.
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03 September 2024
Marketing trends we hope never come back: a look at fads we’ve outgrown Marketing is never stagnant, its changing all the time! Just like fleeting hairstyles and passing slang fads, marketing trends come and go, sometimes leaving behind a trail of questionable tactics and outdated practices. While some trends have become timeless classics, others are best left in the past. In this blog, we’re looking back at some of the most memorable marketing fads that we’re glad are no longer in vogue.
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07 August 2024
International Youth Day, celebrated on August 12th, is a significant event that highlights the importance of young people in building a better future. Today’s youth are vital to public relations because, as digital natives, they are influential and socially conscious. Engaging with the next generation is not just about capturing their attention but about fostering long-term relationships that can lead to brand loyalty and a strong presence amongst competitive market.
read more24 January 2025
13 January 2025