News and Blog

See the latest tips from our team

How regular website content can boost SEO

20 September 2021

For most businesses, the website is the forefront of the operation: the place where potential and existing customers can access the information they need to gain knowledge on your business, and the calls to action to make a purchase. Your website is a way of driving customers to your business and will often be the first thing new clients see when being introduced to your company. With a website playing such an integral part in most business marketing strategies, it’s important for people to be able to find your website easily. Regular content is one of the most effective ways of improving the SEO of your website.

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Time to refresh your brand? How updating can boost a brand's profile

06 September 2021

In the competitive world of marketing, businesses need to establish a strong brand to be recognisable and individual against the crowd. Most businesses, at some stage during their lifetime, will undergo a rebranding in some form or other. Rebrands have been rolled out successfully in many popular companies such as Uber and Airbnb, with clearly effective results.

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Five PR myths you should be aware of

09 August 2021

Public Relations (PR) has many different forms, from communicating with the community through a stand-alone blog post to a fully-fledged PR campaign. At its core, PR is about curating relationships with the public, encouraging positive messages about your brand and improving the reputation of your services and products. Despite its importance, there remains confusion over the role PR plays in a business strategy.

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What makes your content newsworthy?

02 August 2021

If you work in communications, the question ‘what makes your content newsworthy?’ is one you will have asked yourself at least once – and probably more! The answer depends on fluctuating factors such as your target audience and the type of content; however, there are a few simple things to consider when writing and publishing any company content to check whether it is newsworthy:

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PR vs Marketing: Everything you need to know

26 July 2021

In this busy media-consuming world we live in, millions of businesses reach out daily to their audiences in a variety of different techniques, hoping to hit just the right note that will eventually lead to a positive action (such as a sale). In marketing, it’s crucial to layer many different brand awareness practices into your business to get the best results, and your PR strategy can often be overlooked in all of this.

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5 top tips for a successful content marketing strategy

02 July 2021

Content marketing is an integral part of a business’ marketing plans, as a way to engage new and existing customers alike by providing them with valuable digital content such as blogs, videos, mailers, podcasts, e-books, social media posts and more. When customers are provided with valuable content, they engage more with a brand and business, and in turn, this can lead to increased sign-ups and ultimately sales of a product. If you’re looking to boost your content marketing strategy, here are five top tips to get you on the right track.

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Join our team

25 June 2021

Seren Global Media is a fast-growing public relations (PR) agency based in Swansea. It provides a range of communications and marketing services to clients across the UK and overseas.

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How to assess your brand’s digital marketing needs

21 June 2021

Let us begin with a definition: digital marketing is the promotion of your brand online with the aim of generating leads and converting viewers to consumers. Every brand needs a unique digital marketing strategy, but before diving in, it is important to evaluate your goals and requirements. This is where Seren Global Media can help. Here, we focus on four ways to assess what your brand needs before you spend time developing your digital marketing strategy.

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5 PR Tips for Business Success

14 June 2021

What if we told you that every successful company or brand had a successful public relations (PR) strategy behind them? Better yet, what if we told you that your brand could have a great strategy too? There may be no substitute for the range of services a PR expert like Seren Global Media can offer, but there are a few tools you can implement that can organically increase the contact you have with your audience.

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Using search data and analytics to improve marketing campaigns

28 May 2021

Search data, collected and examined using analytic tools such as Google Analytics, Matomo or Woopra, are used to investigate how people interact with a website or app. The resulting statistics are used in data-driven decision-making (DDDM) efforts, often to inform search engine optimisation (SEO), search engine marketing (SEM) and larger-scale marketing campaigns – the last of which is the focus here.

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