News and Blog

See the latest tips from our team

The ultimate guide to creating a press release

10 May 2022

A press release is a form of communication used by organisations to increase knowledge and public awareness, as well as contributing to its positive perception externally.

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Five advantages of Digital PR

21 April 2022

In the digital age, it’s important to understand the best ways to reach and connect with your target audience. One great way to boost the success of your PR strategy is to utilise the benefits of digital media.

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Case study: Child of Wales Awards Campaign

21 March 2022

Here at Seren Global Media, we are very fortunate to work with many fantastic organisations and we take pride in every aspect of the communications that we undertake for them. For some clients, that means planning and implementing an entire multi-faceted campaign that stretches across our whole service offering.

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How to manage your brands’ reputation

09 March 2022

The rise of internet fan culture has caused a spike in the ability for brands to manage their public image and decentralise reputation management. Internet fan culture refers to communities formed around a common interest in a particular area of popular culture, such as books, movies, TV shows, bands, sports, or sports teams.

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Best Brands: 5 ways that IKEA utilised reactive marketing

04 February 2022

During the social media age, reactive marketing has become as lucrative as ever. It is a brilliant way to increase brand awareness by engaging with trending topics and sharing discourse with target audiences.

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Apply for digital assistance through our exciting new partnership

21 January 2022

We are thrilled to be a part of Swansea University’s PEDALS scheme, bringing digital marketing help to organisations in the Swansea area.

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Innovative campaigns you may have missed in 2021

14 January 2022

In this series, we take a look at brands from across the globe and how they have been successful in growing and promoting their business or service. This blog will focus on the best campaigns of 2021, and how brands are utilising different channels and collaborations to create brand affinity and ultimately push sales.

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Reputation and reach: how your business can benefit from using a PR agency

07 January 2022

Every Public Relations (PR) firm, regardless of size or location, depends on its reputation for success. PR is all about establishing and managing reputations, and as such, it is crucial to business. Perception can be the fine line between a brand’s success and failure; for example, if a newly-established company enters a competitive market, perception can be the key difference to its market position and growth.

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PR trends to monitor in 2022

21 December 2021

As we reflect on the ever-changing landscape of 2021, there have been many ways in which companies have had to adapt their communications strategies to remain relevant within their industry’s.

PR has always been about storytelling and creating compelling brand narratives, but is that set to change? In fact, a recent survey by Muck Rack found that 73% of PR professionals said they don’t think the term “public relations” will describe the work they’re doing in five years.

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Our newest team member: account manager, Louie Callegari

06 December 2021

We are pleased to announce the arrival of our newest team member: PR account manager, Louie Callegari. This new hire came as a result of our continued expansion through increased demand for our services, following successful navigation of the pandemic and lockdown periods.

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