News and Blog

The power of Christmas spirit: How Christmas campaigns can strengthen brand image

20 December 2024

The Christmas season has a unique ability to engage our emotions and moral compass. It’s one of the rare times of year when TV ads are highly anticipated instead of dreaded. As well as inspiring generosity and goodwill in people, the season also encourages businesses to emulate these values, creating campaigns that are authentic and attention-grabbing. Here are some examples of how companies harness the magic of Christmas to elevate their brand image:

The gift of giving: Why genuine generosity is great PR

06 December 2024

Christmas is the season of giving, and for businesses, it’s a chance to do something meaningful — not just for publicity, but to make a real difference. Of course, giving should always be genuine, driven by the desire to help rather than just to be seen. But when done with sincerity, acts of generosity can strengthen your business’s reputation while supporting those in need.

Harnessing the power of Micro-Moments in marketing

14 November 2024

With everything happening digitally and our lives moving faster because of it, grabbing consumer attention can feel like chasing a moving target. By leveraging “micro-moments” -those brief, intent-driven interactions when people turn to their devices to fulfil an immediate need - brands can effectively engage with customers at the crucial moment.

PR horror stories: The nightmares brands fear most

04 October 2024

It’s that time of year again- brands love to capitalise on the ‘spooky season’, but for some, the true terror lies in the headlines, angry tweets, and public apologies. Nothing gives a PR team chills quite like a campaign gone wrong - a nightmare scenario where a well-intentioned message becomes the makings of a marketing legend, for all the wrong reasons. In this week’s blog, we’re dusting off the cobwebs and peeking into the crypt of some of the most infamous PR horror stories. Read on if you dare….

Company anniversaries done right: 6 Reasons to celebrate & leverage them

17 September 2024

Company anniversaries mean longevity and that is the hope and desire of every business owner and business organisation. You’ve beat the odds, the highs and the lows, and now you’ve made it this far and that is something worth celebrating. This huge milestone provides a great time to reflect on the existence and success of your business, honouring past achievements, celebrating present ones and looking ahead to the ones in the future. Here are 6 reasons why you should celebrate your company’s anniversary and how you can best leverage them.

Marketing trends we hope never come back: a look at fads we’ve outgrown

03 September 2024

Marketing trends we hope never come back: a look at fads we’ve outgrown Marketing is never stagnant, its changing all the time! Just like fleeting hairstyles and passing slang fads, marketing trends come and go, sometimes leaving behind a trail of questionable tactics and outdated practices. While some trends have become timeless classics, others are best left in the past. In this blog, we’re looking back at some of the most memorable marketing fads that we’re glad are no longer in vogue.

International Youth Day: engaging the next generation through PR

07 August 2024

International Youth Day, celebrated on August 12th, is a significant event that highlights the importance of young people in building a better future. Today’s youth are vital to public relations because, as digital natives, they are influential and socially conscious. Engaging with the next generation is not just about capturing their attention but about fostering long-term relationships that can lead to brand loyalty and a strong presence amongst competitive market.

Podium-worthy marketing: Inspiring examples of Olympic & Paralympic campaigns

25 July 2024

The Olympics kick off today, with the Paralympics following in just a few weeks. Taking place in Paris this year, the games are more than just sporting events - they’re a global stage for brands to showcase their values, culture, and flex their creativity.

Attracting diverse audiences, the Olympic and Paralympic games provide a unqiue and perfect platform for impactful storytelling and brand engagement.

How social media is changing politics one post at a time

05 July 2024

Social media has steadily become a cornerstone of political campaigns and public discourse, but this year, its impact on UK elections has been more pronounced than ever before. From shaping public opinion to mobilising voters, platforms like Twitter, Facebook, Instagram and TikTok have transformed the political landscape in a significant way.

The Role of Public Relations in Rebranding

13 June 2024

Rebranding is not just about changing a logo or a slogan; it’s about reshaping how a company is perceived by its audience and stakeholders. Public Relations (PR) plays a crucial role in this process by managing communication, shaping public perception, and building trust.