News and Blog

See the latest tips from our team

The best social media channels for your brand

08 April 2021

During the Covid-19 pandemic, online, digital media has flourished, and social media is positively booming!

It’s almost certain that many of your competitors are already capitalising on this, so, if you aren’t already, it’s about time you did too.

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Five top tips on how to produce optimized blog content

08 March 2021

In recent years the use of blogs has risen, they are a great way of increasing traffic to your website and creating conversations surrounding your business. Here are our five top tips for ensuring you’re getting the most out of your blog content.

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Five ways PR is going to change in 2021

18 February 2021

Covid-19 has impacted us all in so many ways, including the way we work. With the continuation of lockdown, and no sight of physical distancing ending anytime soon, the field of Public Relations, like so many others, is having to adapt its common working practices!

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How important will SEO be in 2021

08 February 2021

In 2021, the World Wide Web is becoming a more competitive marketplace. With a global pandemic forcing many businesses to close their doors for varying periods, it is a natural progression that where possible many have turned to digital offerings. This shift has increased the need for targeted online search marketing and SEO, in order to stand out from the crowd.

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5 essential video marketing tips

25 January 2021

In the past few years, video content has rapidly risen in popularity across social media platforms - partly due to the fact our mobile devices have advanced enough to allow us to stream content as we scroll, but also because it is clear that video content sells! If your marketing strategy is lacking impactful video content, here are our top 5 tips to sell with video.

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How Covid-19 has affected B2B marketing trends

11 January 2021

After looking back on 2020, one of the biggest phrases and themes for this year is the “new normal” we have all had to adjust to during this difficult year.

With this “new normal” stems the need for “new marketing” to keep up with the rapidly changing world - it’s time to change up your tactics in B2B marketing to get the right results in this uncertain climate. So many more people are spending increased time online and relying on online services following the pandemic, meaning your strategy needs to be strong to smash your competition.

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How social signals can affect SEO

21 December 2020

Social signals are the currency of social media sites, and are a key feature in Facebook, Twitter, Instagram, Pinterest and almost all popular social sites, in one form or another. With the average person spending 2 hours a day on social media, getting attention on these platforms is integral to any marketing strategy. Social media marketers often base their content’s success on these “Social Signals” such as impressions, views, likes, shares, comments, retweets and more, which are usually the key goals in all forms of social media marketing. But how do these small bits of engagement affect a website’s SEO? It seems that, indirectly, these small pieces of engagement can build to a significant impact on your visibility online.

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5 benefits of including PR in your marketing strategy

14 December 2020

If you’ve been taking some time to assess your marketing efforts, then ensuring to include PR in your strategy is a sensible move. Including strong PR within your marketing strategy is a guaranteed way to spread your marketing reach and gain important connections along the way.

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How to perfect a content marketing strategy

27 November 2020

In 2020, 70% of marketers are actively investing in content marketing, so that means a lot of content is being produced. With so much competition, it’s important to develop a strong content marketing strategy to ensure your brand rises above the rest. Planning ahead to ensure key messages, events and offers are communicated in a timely manner, while being clear and attractive to the customer will ultimately result in a higher marketing success rate for your business. Here are some tips to perfect your content marketing strategy.

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Why an effective communication strategy is essential for any business

16 November 2020

“Communication is the key” is a common phrase in the business world - and that’s because it really is true! Without quality communication in all levels of your business, it can be difficult to advance your business to the next level and you may find yourself falling short on your expected customers and sales. Business is all about developing relationships, which means strong communication is a key component to your marketing. Here are some reasons why you need to start planning your communication today!

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