News and Blog

See the latest tips from our team

Using search data and analytics to improve marketing campaigns

28 May 2021

Search data, collected and examined using analytic tools such as Google Analytics, Matomo or Woopra, are used to investigate how people interact with a website or app. The resulting statistics are used in data-driven decision-making (DDDM) efforts, often to inform search engine optimisation (SEO), search engine marketing (SEM) and larger-scale marketing campaigns – the last of which is the focus here.

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The SEO mistakes to avoid in 2021

10 May 2021

A simple Google search for face masks returns over 920 million web pages to peruse. On Bing, 87 million. Chances are, searching keywords for your niche brand returns numbers just as high – so it’s time to improve your ranking on the most popular search engines by avoiding the following common search engine optimisation (SEO) mistakes!

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How to successfully market a virtual event

19 April 2021

A virtual event can be a conference, webinar, meeting or class where the participants experience the content online. Due to COVID-19, these virtual events have become increasingly more important as in-person events have been cancelled or postponed. Virtual events give you, the organiser, the opportunity to get a wider audience involved as attendees don’t need to be physically present; however, without a successful marketing strategy, news of these events won’t reach them.

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The best social media channels for your brand

08 April 2021

During the Covid-19 pandemic, online, digital media has flourished, and social media is positively booming!

It’s almost certain that many of your competitors are already capitalising on this, so, if you aren’t already, it’s about time you did too.

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How to handle brand marketing through uncertain times

23 March 2021

It’s been a year since our world got turned upside down by Covid-19, and since then society has seen a whole variety of drastic changes as we try to protect each other and ourselves from the biggest collective challenge the world has faced. As a result, the way we live, shop and communicate with our favourite brands has also taken a seismic shift.

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Five top tips on how to produce optimized blog content

08 March 2021

In recent years the use of blogs has risen, they are a great way of increasing traffic to your website and creating conversations surrounding your business. Here are our five top tips for ensuring you’re getting the most out of your blog content.

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Five ways PR is going to change in 2021

18 February 2021

Covid-19 has impacted us all in so many ways, including the way we work. With the continuation of lockdown, and no sight of physical distancing ending anytime soon, the field of Public Relations, like so many others, is having to adapt its common working practices!

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How important will SEO be in 2021

08 February 2021

In 2021, the World Wide Web is becoming a more competitive marketplace. With a global pandemic forcing many businesses to close their doors for varying periods, it is a natural progression that where possible many have turned to digital offerings. This shift has increased the need for targeted online search marketing and SEO, in order to stand out from the crowd.

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5 essential video marketing tips

25 January 2021

In the past few years, video content has rapidly risen in popularity across social media platforms - partly due to the fact our mobile devices have advanced enough to allow us to stream content as we scroll, but also because it is clear that video content sells! If your marketing strategy is lacking impactful video content, here are our top 5 tips to sell with video.

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How Covid-19 has affected B2B marketing trends

11 January 2021

After looking back on 2020, one of the biggest phrases and themes for this year is the “new normal” we have all had to adjust to during this difficult year.

With this “new normal” stems the need for “new marketing” to keep up with the rapidly changing world - it’s time to change up your tactics in B2B marketing to get the right results in this uncertain climate. So many more people are spending increased time online and relying on online services following the pandemic, meaning your strategy needs to be strong to smash your competition.

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