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Why networking is important

20 January 2020

Ever heard of the saying ‘It’s not what you know, but who you know’? Well, this phrase is worth its weight in gold. Connections are extremely important, both in terms of your social life as well as your career. A strong network will pay dividends in the future, and has the potential to open so many doors in your personal and professional life.

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Use videos to boost your social engagement

06 January 2020

Using strong visuals is vital in social media and video has a vital part to play. People consume video on social media on a daily basis, so it has become the cornerstone of many top corporations’ social media campaigns. However, many companies are still not considering it as a part of their social media strategy.

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B2B and B2C marketing: all you need to know

28 October 2019

When you delve into the world of public relations and marketing, there are two acronyms you’ll hear frequently – B2B and B2C. But what do they mean exactly?

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Are you utilising your social media?

14 October 2019

In a time where there are over 3 billion people using social networking sites, social media has never been so lucrative. You can interact with a wide audience in a matter of a few clicks. Traditional PR techniques still have their place, however you will maximise your potential success if you use social media effectively.

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How to plan and promote the perfect event

30 September 2019

When holding an event, the planning and promotion are really the deciding factor in your success. You may have a really interesting idea for an event, but if no one knows about it, then how can you expect people to attend? If you can create a good PR strategy, then the good results will follow.

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How to pitch to journalists and get your story covered

16 September 2019

So, you’ve written a press release and you’re ready to share your story with the world! If you want people to hear what you have to say, hitting a variety of local, national or trade publications is usually your best bet – but most of the time this isn’t as easy as it sounds.

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