21 December 2020
Social signals are the currency of social media sites, and are a key feature in Facebook, Twitter, Instagram, Pinterest and almost all popular social sites, in one form or another. With the average person spending 2 hours a day on social media, getting attention on these platforms is integral to any marketing strategy. Social media marketers often base their content’s success on these “Social Signals” such as impressions, views, likes, shares, comments, retweets and more, which are usually the key goals in all forms of social media marketing. But how do these small bits of engagement affect a website’s SEO? It seems that, indirectly, these small pieces of engagement can build to a significant impact on your visibility online.