26 March 2025
Social media has long been criticised for its curated perfection but in the last 5 years or so, we have witnessed a shift—one that’s redefining how brands and professionals connect online. Platforms once dominated by polished aesthetics and corporate messaging are now making space for something new: authenticity.
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14 March 2025
Every year on March 15th, the world comes together to recognise the power of speech and the importance of clear, impactful communication on World Speech Day. This global event celebrates public speaking as a tool for change, inspiration, and progress. Whether through spoken word, digital platforms, or media engagement, words hold the power to inform, persuade, and unite—making PR an essential force in amplifying voices that matter.
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26 February 2025
We are thrilled to be partnering with Oaks Digital for its latest Digital Academy webinar, designed specifically to address the unique challenges faced by marketers in the tourism and leisure sector.
Sponsored by Ogi Pro, the free workshop will help marketing professionals in the leisure and tourism sector navigate industry-specific challenges and improve their digital marketing and communication strategies. Covering key marketing pillars with a focus on the sector’s unique needs, the session will address topics such as SEO, Google Ads, lead conversion, customer retention, media relations, brand identity, and crisis management.
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11 February 2025
Valentine’s Day - once about handwritten love notes and simple gestures - has transformed into one of the most commercialised celebrations in the world. Today, it’s a huge event for brands, with everything from chocolates and flowers to luxury gifts and romantic getaways being marketed as “must-haves” for February 14th.
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24 January 2025
Over the past few years, LinkedIn has transformed from a job-seeking platform into a dominant social media platform among professionals. It has become the leading space for networking, industry discussions, and brand storytelling. With its influence continuing to grow and signs pointing to even greater popularity in 2025, LinkedIn is an essential tool for businesses.
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13 January 2025
As we step into 2025, the PR industry is evolving as always. From adapting to technological advancements to responding to shifting audience expectations and social trends, staying ahead of the curve is essential for any business ready to make a real impact and success.
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20 December 2024
The Christmas season has a unique ability to engage our emotions and moral compass. It’s one of the rare times of year when TV ads are highly anticipated instead of dreaded. As well as inspiring generosity and goodwill in people, the season also encourages businesses to emulate these values, creating campaigns that are authentic and attention-grabbing. Here are some examples of how companies harness the magic of Christmas to elevate their brand image:
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06 December 2024
Christmas is the season of giving, and for businesses, it’s a chance to do something meaningful — not just for publicity, but to make a real difference. Of course, giving should always be genuine, driven by the desire to help rather than just to be seen. But when done with sincerity, acts of generosity can strengthen your business’s reputation while supporting those in need.
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14 November 2024
With everything happening digitally and our lives moving faster because of it, grabbing consumer attention can feel like chasing a moving target. By leveraging “micro-moments” -those brief, intent-driven interactions when people turn to their devices to fulfil an immediate need - brands can effectively engage with customers at the crucial moment.
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04 October 2024
It’s that time of year again- brands love to capitalise on the ‘spooky season’, but for some, the true terror lies in the headlines, angry tweets, and public apologies. Nothing gives a PR team chills quite like a campaign gone wrong - a nightmare scenario where a well-intentioned message becomes the makings of a marketing legend, for all the wrong reasons. In this week’s blog, we’re dusting off the cobwebs and peeking into the crypt of some of the most infamous PR horror stories. Read on if you dare….
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