06 December 2021
We are pleased to announce the arrival of our newest team member: PR account manager, Louie Callegari. This new hire came as a result of our continued expansion through increased demand for our services, following successful navigation of the pandemic and lockdown periods.
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15 November 2021
Whether you have a multi-million-pound business or one that operates out of a garage, brand awareness is vital in order for people to know you exist. Without brand awareness, promotional campaigns can seem too “hard sell”, and with no brand affinity, consumers will often rather stick with a brand they know.
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29 October 2021
Along with a sharp rise in social media usage as friends and colleagues communicate, more businesses than ever are getting online and using social media to reach out to their customers, too. Here are just some of the ways that social media marketing can benefit your business.
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18 October 2021
Trying to build your brand’s reputation online? Developing a PR strategy is often one of the first steps to growing your audience, with many considering PR to be the best way of communicating your brand’s values, outlook and identity to the public via a range of media outlets. There are many reasons why PR is important in your business marketing, such as developing important connections, building credibility and raising awareness of what your business offers. Here are just a few of the benefits of business PR.
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04 October 2021
In marketing, the phrase “content is king” is often cited as the first rule to success, but many beginner marketers fail to understand the big question of why it’s so important to master content creation in your marketing strategy. With so many businesses battling it out online to gain attention, consumers can be easily overwhelmed with choice when seeking out the brand and service that really resonates with them. This is where content comes into play, as this is often your first impression when being introduced to new customers.
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20 September 2021
For most businesses, the website is the forefront of the operation: the place where potential and existing customers can access the information they need to gain knowledge on your business, and the calls to action to make a purchase. Your website is a way of driving customers to your business and will often be the first thing new clients see when being introduced to your company. With a website playing such an integral part in most business marketing strategies, it’s important for people to be able to find your website easily. Regular content is one of the most effective ways of improving the SEO of your website.
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06 September 2021
In the competitive world of marketing, businesses need to establish a strong brand to be recognisable and individual against the crowd. Most businesses, at some stage during their lifetime, will undergo a rebranding in some form or other. Rebrands have been rolled out successfully in many popular companies such as Uber and Airbnb, with clearly effective results.
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09 August 2021
Public Relations (PR) has many different forms, from communicating with the community through a stand-alone blog post to a fully-fledged PR campaign. At its core, PR is about curating relationships with the public, encouraging positive messages about your brand and improving the reputation of your services and products. Despite its importance, there remains confusion over the role PR plays in a business strategy.
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02 August 2021
If you work in communications, the question ‘what makes your content newsworthy?’ is one you will have asked yourself at least once – and probably more! The answer depends on fluctuating factors such as your target audience and the type of content; however, there are a few simple things to consider when writing and publishing any company content to check whether it is newsworthy:
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26 July 2021
In this busy media-consuming world we live in, millions of businesses reach out daily to their audiences in a variety of different techniques, hoping to hit just the right note that will eventually lead to a positive action (such as a sale). In marketing, it’s crucial to layer many different brand awareness practices into your business to get the best results, and your PR strategy can often be overlooked in all of this.
read more09 March 2022
04 February 2022
14 January 2022