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How to build and maintain client relationships

03 February 2020

More often than not, businesses focus on drumming up a number of new clients, rather than building on relationships with existing clients. However, having a strong, positive relationship with existing clients is extremely beneficial as it sets you up for repeat business. Also, it’ll make your business more attractive to new clients, as they can see that you treat your clients well.

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Why networking is important

20 January 2020

Ever heard of the saying ‘It’s not what you know, but who you know’? Well, this phrase is worth its weight in gold. Connections are extremely important, both in terms of your social life as well as your career. A strong network will pay dividends in the future, and has the potential to open so many doors in your personal and professional life.

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Use videos to boost your social engagement

06 January 2020

Using strong visuals is vital in social media and video has a vital part to play. People consume video on social media on a daily basis, so it has become the cornerstone of many top corporations’ social media campaigns. However, many companies are still not considering it as a part of their social media strategy.

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B2B and B2C marketing: all you need to know

28 October 2019

When you delve into the world of public relations and marketing, there are two acronyms you’ll hear frequently – B2B and B2C. But what do they mean exactly?

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