30 September 2019
When holding an event, the planning and promotion are really the deciding factor in your success. You may have a really interesting idea for an event, but if no one knows about it, then how can you expect people to attend? If you can create a good PR strategy, then the good results will follow.
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16 September 2019
So, you’ve written a press release and you’re ready to share your story with the world! If you want people to hear what you have to say, hitting a variety of local, national or trade publications is usually your best bet – but most of the time this isn’t as easy as it sounds.
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02 September 2019
Traditional marketing will always have its place, but in more recent years there’s been a rise in a new technique – social media marketing. This has opened new doors to reaching a much wider audience that can now engage with you in ways they couldn’t before. Social media should be a key asset in the promotion of your business – and here’s why.
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19 August 2019
Our clients often have fantastic news and achievements at their companies, which offers positive content to showcase their business. However, many don’t realise the value that can come from entering their business into awards, whether industry or local, to highlight the impressive work that they are doing, the initiatives they are leading, or the inspiring workforce they boast.
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06 August 2019
Return on investment (ROI) analytics are key to marketing. As a company or brand, you want to know that your marketing is engaging potential clients and driving traffic towards you. ROI is simply the amount of profit that was made as a result of a particular action. In regards to marketing, this would be profit made through any marketing venture.
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23 July 2019
When you do a Google search, what’s the first link you click? Is it the one at the very top of the first page? You’re not alone – 95% of Google’s traffic goes to the first page of search results, leaving just 5% for all the pages that follow. Consumers love the convenience that Google gives them to find what they want in one click, so it’s important to try and put yourself into that position.
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09 July 2019
Sometimes, a marketing budget can be left in the dust in favour of other expenditures. However, marketing is an integral part of gaining new clients and increasing brand awareness. If proper marketing isn’t already a part of your business, it can be hard to know simply how much to dedicate to it.
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25 June 2019
If you’re someone who wants a career that keeps you on your feet, PR is definitely a route to consider. The type of work you do for each client is entirely different so there’s never a day of routine. Internships are a great way to build up industry experience and can complement the knowledge you gain through university. It’s the perfect opportunity to perfect your writing skills, build your confidence and put your knowledge into action.
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11 June 2019
When trying to increase brand awareness, the marketing techniques you use are imperative to the success. Inbound and outbound marketing are two different things, but they aim to result in the same outcome. Both techniques have their advantages and we have laid out some ways that you can use both to promote a business.
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28 May 2019
It’s no surprise that those with no connection to the world of corporate communications can struggle to get their head around what PR is. Just to make matters even more perplexing, along comes digital PR. But digital PR isn’t something to shy away from.
read more23 December 2019
09 December 2019
25 November 2019
11 November 2019