Digital marketing strategy: Where's the value?
02 November 2020
With a reported 87% of UK residents making an online purchase in 2020, ensuring your digital marketing is on point should be a key factor in your entire business strategy.
read more02 November 2020
With a reported 87% of UK residents making an online purchase in 2020, ensuring your digital marketing is on point should be a key factor in your entire business strategy.
read more19 October 2020
In simple terms, business communication covers both sharing information between employees within a company, and also from within an organisation out into the wider world. Effective business communication starts by employees and management interacting efficiently about organisational goals and methods, which should always align with core company values, ensuring that the messages the company gives out to the wider community are always engaging, positive and on-brand.
read more28 September 2020
The PR Brief can be considered the most important document for any business to have when working with a PR company. They are designed to outline the specifics of what your business wants, when you want it, and how much you are willing to spend on it.
Here at Seren Global Media, we appreciate the importance of a clear and detailed PR brief. Therefore, we have compiled 5 TOP TIPS to ensure you are able to deliver a solid PR brief, helping us to help you achieve attainable and measurable business results.
read more07 September 2020
Media Interviews are the perfect opportunity for a business to get key messages across to its audience. However, no business should just rush into media interviews. Being unprepared can result in a bad interview, which could severely impact the reputation of the business. Thorough preparation is essential. Seren Global Media has compiled a list of key points any business should consider, in order to prepare for a successful media interview.
read more17 August 2020
Let’s be honest: the pandemic has revolutionised the workplace. Businesses have completely changed the way they are working and communicating. Gone are the days of pinning an internal communication on the company notice board or shouting across a crowded office to keep people updated. And the larger an organisation is the more difficult this has become.
read more07 July 2020
Without a doubt, social media has won the battle of the communication channels during the coronavirus pandemic, and this momentum is undeniably set to continue post lockdown. So, if it’s not already one of the most important aspects of your digital marketing, now is the time to make sure it is part of your business’s digital future.
read more17 June 2020
This pandemic has drastically altered the lives and behaviours of the entire global population. The marketplace has been redefined with new distribution models and services to suit changing customer behaviours and expectations. Many of these are very probably here to stay – at least in the short term, if not indefinitely. Do not expect to pick up where you left off in February!
read more16 April 2020
In case you didn’t know, April is national stress awareness month – and what a month it has turned out to be! Stress is one of the biggest issues in modern society, even under normal circumstances, and these are certainly far from normal circumstances. With all our lives changing dramatically over recent weeks, it’s more important than ever that feelings of stress and anxiety are managed and mitigated as far as possible.
read more25 January 2021
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14 December 2020