News and Blog

How social media is changing politics one post at a time

05 July 2024

Social media has steadily become a cornerstone of political campaigns and public discourse, but this year, its impact on UK elections has been more pronounced than ever before. From shaping public opinion to mobilising voters, platforms like Twitter, Facebook, Instagram and TikTok have transformed the political landscape in a significant way.

The Role of Public Relations in Rebranding

13 June 2024

Rebranding is not just about changing a logo or a slogan; it’s about reshaping how a company is perceived by its audience and stakeholders. Public Relations (PR) plays a crucial role in this process by managing communication, shaping public perception, and building trust.

Things to Consider When Rebranding

31 May 2024

Rebranding is a crucial step for any business looking to stay relevant in an evolving and competitive market. Whether you’re a small startup or a well-established company, a successful rebrand can refresh your brand, attract new customers, and keep you ahead of the competition. However, rebranding is more than just a new logo or an altered color scheme. It requires careful planning and strategic thinking. Here are five key things to consider when rebranding your business.

The Evolving Landscape of Social Media: How It's Changing

10 May 2024

In the fast-paced world of digital communication, the impact of social media continues to evolve and shape our daily lives. From its early beginnings as a platform for connecting with friends and sharing updates, social media has transformed into a multifaceted ecosystem that influences everything from how we consume news to how businesses market their products. Let’s delve into how social media is changing and what trends are shaping its future.

Proud to be Media Partner of Child of Wales awards 2024!

19 April 2024

Here at Seren Global Media, we are thrilled to share that we are proudly serving as the Media Partner for this year’s Child of Wales Awards! The office is buzzing with excitement as we start this meaningful journey. However, alongside this enthusiasm, our team deeply recognises the profound responsibility and significance of our role in showcasing the inspiring stories and extraordinary achievements of children across Wales. This partnership not only fuels our passion but also highlights the impact our efforts can have in celebrating the younger generation.

Green with deception: 5 times brands were accused of ‘greenwashing’

15 April 2024

In the name of sustainability and environmental consciousness, many brands have embarked on ambitious campaigns aimed at portraying themselves as eco-friendly and responsible stewards. However, some of these campaigns have been met with skepticism and accusations of “greenwashing,” where companies exaggerate or misrepresent their environmental credentials to appear more sustainable than they actually are.

Far from recycled: 5 times brands innovated with ‘green marketing’

08 April 2024

With Earth Day fast approaching, there is much buzz surrounding the topic of sustainability. While environmental concerns are at the forefront of global conversations, the role of marketing in promoting sustainability has become crucial. Environmental marketing campaigns, often referred to as “green marketing,” play a significant role in raising awareness, influencing consumer behaviour, and driving positive change towards a more sustainable future.

Let’s delve into the marketing campaigns that planted the seeds of environmental awareness and encouraged consumers to think green:

Breaking barriers: The top 5 marketing campaigns aimed exclusively at women

14 March 2024

This month is Women’s History Month, and to celebrate, I want to discuss my top five marketing campaigns aimed at women. All of the campaigns chosen present women as strong and independent, breaking the stereotypical norms of how women have often historically been presented in the media and advertising.

Misinformation on Social Media: A Result of AI Generated Content

04 March 2024

In 2024, social media is becoming more and more saturated with AI generated content, and it is becoming difficult for the average user to separate the facts from the fake. AI generation tools on social media are often used harmlessly, perhaps to imagine SpongeBob singing an Ariana Grande song, to transform users into anime characters, or to convert text to speech so that content creators don’t have to use their own voice. However, AI can also be used to mislead users.

Beyond reality: the rise of the virtual influencer

21 February 2024

In the age of social media, influencers are the big movers and shakers, shaping trends, sparking conversations, and influencing consumer behaviour with every post and endorsement.

These influencers are individuals who have established credibility, authority, and a sizable following in a particular niche or industry. They leverage their expertise, personality, or content creation skills to engage and influence their audience, shaping opinions, behaviours, and purchasing decisions.