Company anniversaries done right: 6 Reasons to celebrate & leverage them

Company anniversaries mean longevity and that is the hope and desire of every business owner and business organisation. You’ve beat the odds, the highs and the lows, and now you’ve made it this far and that is something worth celebrating. This huge milestone provides a great time to reflect on the existence and success of your business, honouring past achievements, celebrating present ones and looking ahead to the ones in the future. Here are 6 reasons why you should celebrate your company’s anniversary and how you can best leverage them.

Employee Appreciation

A major anniversary serves as a good opportunity for your company to appreciate and acknowledge the work of its employees. The employees serve as the heart and backbone of the company. Recognising employees not only motivates them but also encourages team spirit and collaboration to continue to give their best. It also gives potential employees more reason to join the company.

Customer Appreciation

A major anniversary is also the perfect opportunity for you to thank your customers for their support and loyalty. The best way to do this is by offering certain discounts, and exclusive offers on products and services. Customers appreciate a company that sends personalised offers and emails and they will feel encouraged to purchase more from you.

Increase Visibility

On a special occasion such as this, you want to make sure to create as much buzz as you possibly can. Regular posts on your company’s website and various social media platforms help to drive visibility. The trendier the posts, the better. This will get people talking about your company, which builds popularity and eventually an increase in sales.

Community Engagement

Engaging with your immediate community is an important aspect of your milestone celebration. Volunteering and hosting special community events or building significant monuments within your community area will develop and improve community support whenever a need arises. This will also serve as a way of thanking your community and building a good and favourable rapport with community members as this will help any company to flourish.

Strengthen the Company’s Values

Celebrating your company’s major anniversary is also a great opportunity to promote and reinforce your company’s core values. You could also use this occasion to create a special slogan or badge that highlights this great milestone achievement that can be used to make banners, ads and any other sale or promotional material.

Planning Towards the Future

A celebration such as this allows you to reflect and make the necessary plans for what’s to come. It enables you to put things into perspective and be prepared for future events and occurrences.

How can you leverage this?

Plan a special anniversary campaign

A special anniversary campaign is the first thing you want to do. This campaign should include special or limited-edition services that your company can provide. Special offers and giveaways, social media challenges, discounts, coupons or even free delivery services etc. This would also serve as a great opportunity to launch a new product or service. These are all examples of things you could do for your campaign. It would serve as a way of saying thank you to your loyal customers for their continued support.  Having a clear campaign plan is a very important step.

Press releases and Media

It’s an amazing achievement to reach this milestone, so you want to make sure that the whole world knows about it. You do this by creating several press releases and stories which you then send to the media for publication. Invite the media to cover any events that you may have and then they can air it on their various news channels. A series of articles should also be written to be uploaded on the company’s website as well as given to the media for publication.

Social Media Campaigns

Regardless of the service or product you offer, you should have various social media accounts on popular platforms. Your company’s anniversary is a great source of social media content. Create reels with company employees, change your bio and participate in whatever trends are popular (but relevant to your company). Take behind-the-scenes footage of company meetings, throwback pictures etc. You have to remember that people on the internet want to be entertained so make your posts as entertaining and engaging as possible. You also want people to interact with these posts.

Publish a book

A great way to store memories is by containing them inside of a book. Key details such as when the company was founded, who the owners are, and sharing photos of past and present staff members, should all be contained inside this book. You also want to highlight your company’s achievements and success, but also its challenges - helping to appear real to readers. The book can be shared on social media, with employees, special customers and major stakeholders of the company.

A Big Party Event

Who doesn’t like parties? You can organise a series of workshops, team bonding activities, a special trip or even a big banquet dinner for your shareholders, business partners and employees! This could also make for great social media or website content – celebrating, while engaging viewers in style!

Ready to make the most of your company’s big milestone? Visit our services page and contact us, to see how we can help you turn your anniversary into a celebration that builds lasting connections and boosts your brand!

Written by Winner Johnson, Swansea University Intern.

Company anniversaries done right: 6 Reasons to celebrate & leverage them

How can you leverage this?

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