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Archive of: 2022

Innovative campaigns you may have missed in 2021

14 January 2022

In this series, we take a look at brands from across the globe and how they have been successful in growing and promoting their business or service. This blog will focus on the best campaigns of 2021, and how brands are utilising different channels and collaborations to create brand affinity and ultimately push sales.

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Reputation and reach: how your business can benefit from using a PR agency

07 January 2022

Every Public Relations (PR) firm, regardless of size or location, depends on its reputation for success. PR is all about establishing and managing reputations, and as such, it is crucial to business. Perception can be the fine line between a brand’s success and failure; for example, if a newly-established company enters a competitive market, perception can be the key difference to its market position and growth.

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