The majority of organisations will generate potential ‘stories’ on a regular basis.
It is our job to help our clients recognise these stories and extract relevant information in the most seamless way possible so our team can turn it into quality, professional content fit to be published.
We start by assessing what types of information a company should be publishing, and this depends on the sector in which it operates. It can range from purely corporate-driven stories about new hires, growth and landmarks to establishing that company as an expert in its field through the publication of specialist blogs and advice on its core offering.
Some of the most important stakeholders to your organisation are your employees. It is crucial that your staff know what is going on in your organisation and understand its goals and objectives – as well as any achievements.
However, getting corporate news and updates across your company effectively is not always straightforward. With a clear internal communication strategy that prioritises your firm’s corporate identity, image and reputation, you can rest assured that your company will be presented with honesty and integrity to staff. Newsletters, e-blasts, Facebook pages and company literature can all be used as tools to successfully engage with your staff.
Underpinning, complementing and enhancing all the best content will be powerful visuals – in the form of photography, video, designs, graphics or infographics. Our creative department is dedicated to understanding our clients’ needs and creating the best possible visual content to ensure they get the most from their campaigns and do their brands justice.
30 April 2020