As we usher in the promise of 2024, the landscape of the communications industry continues to evolve, shaping the way individuals and businesses react. The rapid pace of technological advancements, coupled with the ever-changing dynamics of human connection, sets the stage for an exciting era in communications. Here are 5 trends that we anticipate will take the communications industry by storm.
Social media platforms
Over the last few years social media has become paramount to any individuals and businesses aiming to establish a cohesive brand. However, it is foreseen that the platforms LinkedIn and X (previously known as Twitter), will continue to play a vital role in harboring discussions, ideas and the sharing of original content within respective industries. Consistent content will encourage these discussions and engagement, creating a strong online presence.
Simplified brand messaging
Branding helps convey a strong image to a business’ target market and creates an even stronger connection. Building a brand and trying to establish social media presence can often become complicated, as businesses are trying to be different. Where in reality, convoluted messages get lost. Keep it simple. A brand's messaging must be concise and authentic. In such a fast-paced world, short and sweet content is far more successful on social media, as if attention is not retained, the content in question is just one scroll away from being forgotten. Standout from competitors by being concise and knowing your core values and target market.
The rise of video marketing
Short form videos and interactive content dominated the marketing space in 2023 and will continue to do so in 2024 – visual content is becoming king on platforms, increasingly engaging audiences. Companies that recognize and utilise this shift will have a competitive edge as they will have the ability to communicate their brand while accessing their target audience in a more dynamic and current way.
Mobile first strategy
It is no secret that mobile phones have become ingrained in everyday life, businesses of all sizes have recognized this and have started adapting their strategy to accommodate increasing mobile usage. 2024 will see the surge of mobile prioritised design and mobile optimisation, with
businesses considering factors such as web design, mobile-friendly email campaigns and screen-size adaptability. Accepting this change to strategy could mean the difference in overtaking competitors and meeting customer needs.
Different people engage more with different types of content, as the way our brains absorb information and mediums is subjective. While some individuals engage with visually orientated content, others may prefer blogs and other written content. Creating an array of content such as blogs, articles, short posts and infographics caters to a much larger percentage of your audience and makes for a multifaceted approach.
For more information on how we can help your business with its communications strategy contact us today.
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