News and Blog

5 reasons branding is vital for businesses

28 April 2023

Branding is one of the most crucial aspects of business. It is the identity of a company, representing its values, personality, and vision.

The importance of marketing in the customer journey

05 April 2023

Previously, marketing and customer experience have been very much viewed as individual components. However, in today’s world where everything is increasingly becoming more digital, developing, marketing and customer experience have become intertwined.

Top 6 Tips to Improve Your Social Media Marketing

24 March 2023

More than half of the world’s population now uses social media, with the average daily usage at 2h 31m, this provides a huge opportunity for businesses.

How to increase engagement on social media

20 March 2023

Every marketeer will have been there at some point: you agonise over messaging and creating new content, you research your audience, pontificate over timings.

Yet your only gain is just a handful of likes on your social media channels. You might as well be sending contenting into the abyss. It can be disheartening.

Case Study: My Story Told, the personal biography service

08 March 2023

Here at Seren Global Media, we are very fortunate to work with many fantastic organisations and we take pride in every aspect of the communications that we undertake for them.

The ultimate blog post checklist

23 February 2023

Content creation is a core aspect of what we do. Included within this is content marketing, particularly in the form of written blogs for clients’ websites.

Proud to help The Global Centre of Rail Excellence develop digital channels

15 February 2023

We recently collaborated with The Global Centre of Rail Excellence (GCRE) in the creation of its website and establishing its social media presence. Our involvement began following a ‘Meet the Buyer’ event that GCRE held in Cardiff, South Wales, back in November 2022.

4 Iconic Valentine’s Day campaigns that stole our hearts

13 February 2023

It is not a new concept for brands to piggyback onto national holidays, whether that is Christmas, Halloween or Valentine’s Day. Companies may tailor their marketing strategy to reflect the upcoming holiday, and often have dedicated offers and sales too.

What the “new” Twitter means for businesses

22 December 2022

Read about how Elon Musk’s takeover of Twitter will affect businesses utilising the platform.

PR industry trends we expect to see in 2023

13 December 2022

As the communication industry evolves, staying ahead of the curve, being proactive and adopting new approaches are what sets PR firms apart. In other words, continuing the traditional way of thinking is not beneficial and may result in playing catch up further down the line.