14 June 2021
What if we told you that every successful company or brand had a successful public relations (PR) strategy behind them? Better yet, what if we told you that your brand could have a great strategy too? There may be no substitute for the range of services a PR expert like Seren Global Media can offer, but there are a few tools you can implement that can organically increase the contact you have with your audience.
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28 May 2021
Search data, collected and examined using analytic tools such as Google Analytics, Matomo or Woopra, are used to investigate how people interact with a website or app. The resulting statistics are used in data-driven decision-making (DDDM) efforts, often to inform search engine optimisation (SEO), search engine marketing (SEM) and larger-scale marketing campaigns – the last of which is the focus here.
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10 May 2021
A simple Google search for face masks returns over 920 million web pages to peruse. On Bing, 87 million. Chances are, searching keywords for your niche brand returns numbers just as high – so it’s time to improve your ranking on the most popular search engines by avoiding the following common search engine optimisation (SEO) mistakes!
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19 April 2021
A virtual event can be a conference, webinar, meeting or class where the participants experience the content online. Due to COVID-19, these virtual events have become increasingly more important as in-person events have been cancelled or postponed. Virtual events give you, the organiser, the opportunity to get a wider audience involved as attendees don’t need to be physically present; however, without a successful marketing strategy, news of these events won’t reach them.
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08 April 2021
During the Covid-19 pandemic, online, digital media has flourished, and social media is positively booming!
It’s almost certain that many of your competitors are already capitalising on this, so, if you aren’t already, it’s about time you did too.
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23 March 2021
It’s been a year since our world got turned upside down by Covid-19, and since then society has seen a whole variety of drastic changes as we try to protect each other and ourselves from the biggest collective challenge the world has faced. As a result, the way we live, shop and communicate with our favourite brands has also taken a seismic shift.
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08 March 2021
In recent years the use of blogs has risen, they are a great way of increasing traffic to your website and creating conversations surrounding your business. Here are our five top tips for ensuring you’re getting the most out of your blog content.
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18 February 2021
Covid-19 has impacted us all in so many ways, including the way we work. With the continuation of lockdown, and no sight of physical distancing ending anytime soon, the field of Public Relations, like so many others, is having to adapt its common working practices!
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08 February 2021
In 2021, the World Wide Web is becoming a more competitive marketplace. With a global pandemic forcing many businesses to close their doors for varying periods, it is a natural progression that where possible many have turned to digital offerings. This shift has increased the need for targeted online search marketing and SEO, in order to stand out from the crowd.
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25 January 2021
In the past few years, video content has rapidly risen in popularity across social media platforms - partly due to the fact our mobile devices have advanced enough to allow us to stream content as we scroll, but also because it is clear that video content sells! If your marketing strategy is lacking impactful video content, here are our top 5 tips to sell with video.
read more12 June 2023