How important will SEO be in 2021

In 2021, the World Wide Web is becoming a more competitive marketplace. With a global pandemic forcing many businesses to close their doors for varying periods, it is a natural progression that where possible many have turned to digital offerings. This shift has increased the need for targeted online search marketing and SEO, in order to stand out from the crowd.

Search engine optimization (SEO) is the process of improving a website’s ranking in search engines such as Google, Bing, Firefox, etc. Each search engine uses algorithms to determine a page’s rank. The higher a website’s search engine ranking the better visibility it has to potential customers.

It is, therefore, a wise investment for businesses to tailor websites as much as possible to these algorithms, in order to improve visibility.

If you’re looking to improve your websites search engine ranking, we have put together some top predictions that are set to become important factors of SEO in 2021:

Google are introducing two new algorithms in 2021

The Page experience

There are three factors that google will consider:

Loading speed – the time it takes for the majority of page content to load.
Interactivity – the time between a user’s first interaction with a page to the browsers beginning to process that interaction.
Visual stability – the stability of core elements on a web page.

Mobile friendly

Google will be moving to mobile-first indexing for all websites. This isn’t a new step but the deadline for this is the end of March 2021, when it will apply to all sites. Therefore, it’s never been more important to ensure your websites is mobile optimised.

User experience (UX)

UX means that a website needs to create a good experience for the user. A website needs to meet the searchers’ needs and do so easily. Content should be easily accessible in order to keep the user engaged and information should be presented effectively.

Non-textual content

In 2021, it won’t just be important to include text in a website but to include elements like images and infographics too. The key thing to remember is optimization, each piece of content included on a website should adhere to SEO requirements.

A well-designed SEO friendly website should have most (if not all) of these elements within its pages. As has been said, a good search engine ranking is the key to ensuring your website gets visitors and you, ultimately, get sales, so it is worth investing time and money in making sure your website doesn’t get left behind in the google rankings.

For more information and advice about creating SEO content, get in touch with Seren Global Media on 01792 293 333 or email info@serenglobalmedia.com

How important will SEO be in 2021

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