News and Blog

Green with deception: 5 times brands were accused of ‘greenwashing’

15 April 2024

In the name of sustainability and environmental consciousness, many brands have embarked on ambitious campaigns aimed at portraying themselves as eco-friendly and responsible stewards. However, some of these campaigns have been met with skepticism and accusations of “greenwashing,” where companies exaggerate or misrepresent their environmental credentials to appear more sustainable than they actually are.

Far from recycled: 5 times brands innovated with ‘green marketing’

08 April 2024

With Earth Day fast approaching, there is much buzz surrounding the topic of sustainability. While environmental concerns are at the forefront of global conversations, the role of marketing in promoting sustainability has become crucial. Environmental marketing campaigns, often referred to as “green marketing,” play a significant role in raising awareness, influencing consumer behaviour, and driving positive change towards a more sustainable future.

Let’s delve into the marketing campaigns that planted the seeds of environmental awareness and encouraged consumers to think green:

Breaking barriers: The top 5 marketing campaigns aimed exclusively at women

14 March 2024

This month is Women’s History Month, and to celebrate, I want to discuss my top five marketing campaigns aimed at women. All of the campaigns chosen present women as strong and independent, breaking the stereotypical norms of how women have often historically been presented in the media and advertising.

Misinformation on Social Media: A Result of AI Generated Content

04 March 2024

In 2024, social media is becoming more and more saturated with AI generated content, and it is becoming difficult for the average user to separate the facts from the fake. AI generation tools on social media are often used harmlessly, perhaps to imagine SpongeBob singing an Ariana Grande song, to transform users into anime characters, or to convert text to speech so that content creators don’t have to use their own voice. However, AI can also be used to mislead users.

Beyond reality: the rise of the virtual influencer

21 February 2024

In the age of social media, influencers are the big movers and shakers, shaping trends, sparking conversations, and influencing consumer behaviour with every post and endorsement.

These influencers are individuals who have established credibility, authority, and a sizable following in a particular niche or industry. They leverage their expertise, personality, or content creation skills to engage and influence their audience, shaping opinions, behaviours, and purchasing decisions.

Reasons why internships work - from an Employers perspective!

29 January 2024

Internships offer various benefits for interns but what’s in it for employers? Internships have become great opportunities for employers to harness fresh perspectives, innovative ideas, and dynamic talent. Let’s delve into the many benefits that an internship can unlock for employers, creating a robust and modern workplace in the process.

6 Reasons why internships work – from a past intern!

11 January 2024

Internships have always been a topic of debate that divides professionals in all industries – are they valuable or a waste of time? Internships can offer a plethora of benefits and possibilities. Whether you are a student, a new graduate, or someone who is looking for a career change, internships can offer an insight into a particular industry.

5 Communications trends to look out for in 2024

08 January 2024

As we usher in the promise of 2024, the landscape of the communications industry continues to evolve, shaping the way individuals and businesses react. The rapid pace of technological advancements, coupled with the ever-changing dynamics of human connection, sets the stage for an exciting era in communications. Here are 5 trends that we anticipate will take the communications industry by storm.

Unwrapping iconic Christmas marketing campaigns

11 December 2023

‘Tis the season to be jolly, and what better way to spread the festive cheer than through iconic Christmas marketing campaigns that have become synonymous with getting into the Christmas spirit? In the UK, a few brands stand out among the twinkling lights and tinsel – Coca-Cola, John Lewis, and Marks & Spencer, with Sainsbury’s becoming a dark horse in its Christmas adverts, too.

Branding: What are the core elements?

23 November 2023

A brand is more than just a name or a product; it’s a multifaceted identity that leaves a lasting impression. The elements that make up a brand encompass both the visual and the intangible aspects. In this blog we explore the core elements of what makes up a brand, and how these aspects should be approached in the development stage.