Search Engine Optimisation – what is it and why is it so important?
23 July 2019
When you do a Google search, what’s the first link you click? Is it the one at the very top of the first page? You’re not alone – 95% of Google’s traffic goes to the first page of search results, leaving just 5% for all the pages that follow. Consumers love the convenience that Google gives them to find what they want in one click, so it’s important to try and put yourself into that position.
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