Search Engine Optimisation – what is it and why is it so important?

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When you do a Google search, what’s the first link you click? Is it the one at the very top of the first page? You’re not alone – 95% of Google’s traffic goes to the first page of search results, leaving just 5% for all the pages that follow. Consumers love the convenience that Google gives them to find what they want in one click, so it’s important to try and put yourself into that position.

Search engine optimisation (SEO) is when you actively work to improve where you rank on search engines. It can be a little overwhelming to understand and, ironically, a simple Google search will find you facing pages and pages of jargon. However, it’s not as complicated as you are led to believe.

SEO is about understanding the rules that search engines set to determine what pages are at the top of the results. By understanding these rules, you can make small changes. A website should be good quality, accessible and provide the content that the user is searching for.

The first thing you’ll want to do is make sure that the words you use on your website are relevant. The content you put on your site will affect where you rank, so use words that people will search for and relate back to your product or service. You need to make sure that the summary of your web page and title on search results clearly display who you are and what you do.

Good public relations is invaluable to SEO. This is a part of offsite SEO – where attempts to improve visibility happen outside of the website. ‘Link building’ is a key part of SEO, which is where your site is linked by other sites. Search engines see this as a way of proving the trustworthiness of what you’re putting out. Think of it like voting – the more votes you receive, the more people will believe you provide something respectable. It’s the same principle with links, which means you should create quality content that people want to link to and liaising with journalists and influencers to promote your product or service.

SEO involves investing a lot of time and patience into your website. It requires regularly checking statistics and offering regular content. There is so much more than can be covered in a blog that affects your website ranking. This is why we suggest enlisting the help of a specialist. At Seren global media, we work closely with web development companies to offer you SEO services and high quality content to accompany it. For more information, you can contact us here.