News and Blog

How Covid-19 has affected B2B marketing trends

11 January 2021

After looking back on 2020, one of the biggest phrases and themes for this year is the “new normal” we have all had to adjust to during this difficult year.

With this “new normal” stems the need for “new marketing” to keep up with the rapidly changing world - it’s time to change up your tactics in B2B marketing to get the right results in this uncertain climate. So many more people are spending increased time online and relying on online services following the pandemic, meaning your strategy needs to be strong to smash your competition.

How social signals can affect SEO

21 December 2020

Social signals are the currency of social media sites, and are a key feature in Facebook, Twitter, Instagram, Pinterest and almost all popular social sites, in one form or another. With the average person spending 2 hours a day on social media, getting attention on these platforms is integral to any marketing strategy. Social media marketers often base their content’s success on these “Social Signals” such as impressions, views, likes, shares, comments, retweets and more, which are usually the key goals in all forms of social media marketing. But how do these small bits of engagement affect a website’s SEO? It seems that, indirectly, these small pieces of engagement can build to a significant impact on your visibility online.

5 benefits of including PR in your marketing strategy

14 December 2020

If you’ve been taking some time to assess your marketing efforts, then ensuring to include PR in your strategy is a sensible move. Including strong PR within your marketing strategy is a guaranteed way to spread your marketing reach and gain important connections along the way.

How to perfect a content marketing strategy

27 November 2020

In 2020, 70% of marketers are actively investing in content marketing, so that means a lot of content is being produced. With so much competition, it’s important to develop a strong content marketing strategy to ensure your brand rises above the rest. Planning ahead to ensure key messages, events and offers are communicated in a timely manner, while being clear and attractive to the customer will ultimately result in a higher marketing success rate for your business. Here are some tips to perfect your content marketing strategy.

Why an effective communication strategy is essential for any business

16 November 2020

“Communication is the key” is a common phrase in the business world - and that’s because it really is true! Without quality communication in all levels of your business, it can be difficult to advance your business to the next level and you may find yourself falling short on your expected customers and sales. Business is all about developing relationships, which means strong communication is a key component to your marketing. Here are some reasons why you need to start planning your communication today!

Digital marketing strategy: Where's the value?

02 November 2020

With a reported 87% of UK residents making an online purchase in 2020, ensuring your digital marketing is on point should be a key factor in your entire business strategy.

10 ways business communication is vital to a company's success

19 October 2020

In simple terms, business communication covers both sharing information between employees within a company, and also from within an organisation out into the wider world. Effective business communication starts by employees and management interacting efficiently about organisational goals and methods, which should always align with core company values, ensuring that the messages the company gives out to the wider community are always engaging, positive and on-brand.

TOP 5 TIPS to get what you want from your PR company

28 September 2020

The PR Brief can be considered the most important document for any business to have when working with a PR company. They are designed to outline the specifics of what your business wants, when you want it, and how much you are willing to spend on it.

Here at Seren Global Media, we appreciate the importance of a clear and detailed PR brief. Therefore, we have compiled 5 TOP TIPS to ensure you are able to deliver a solid PR brief, helping us to help you achieve attainable and measurable business results.

How to prep for successful media interviews

07 September 2020

Media Interviews are the perfect opportunity for a business to get key messages across to its audience. However, no business should just rush into media interviews. Being unprepared can result in a bad interview, which could severely impact the reputation of the business. Thorough preparation is essential. Seren Global Media has compiled a list of key points any business should consider, in order to prepare for a successful media interview.

Internal communications: important now more than ever

17 August 2020

Let’s be honest: the pandemic has revolutionised the workplace. Businesses have completely changed the way they are working and communicating. Gone are the days of pinning an internal communication on the company notice board or shouting across a crowded office to keep people updated. And the larger an organisation is the more difficult this has become.