18 February 2021
Covid-19 has impacted us all in so many ways, including the way we work. With the continuation of lockdown, and no sight of physical distancing ending anytime soon, the field of Public Relations, like so many others, is having to adapt its common working practices!
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08 February 2021
In 2021, the World Wide Web is becoming a more competitive marketplace. With a global pandemic forcing many businesses to close their doors for varying periods, it is a natural progression that where possible many have turned to digital offerings. This shift has increased the need for targeted online search marketing and SEO, in order to stand out from the crowd.
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25 January 2021
In the past few years, video content has rapidly risen in popularity across social media platforms - partly due to the fact our mobile devices have advanced enough to allow us to stream content as we scroll, but also because it is clear that video content sells! If your marketing strategy is lacking impactful video content, here are our top 5 tips to sell with video.
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11 January 2021
After looking back on 2020, one of the biggest phrases and themes for this year is the “new normal” we have all had to adjust to during this difficult year.
With this “new normal” stems the need for “new marketing” to keep up with the rapidly changing world - it’s time to change up your tactics in B2B marketing to get the right results in this uncertain climate. So many more people are spending increased time online and relying on online services following the pandemic, meaning your strategy needs to be strong to smash your competition.
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21 December 2020
Social signals are the currency of social media sites, and are a key feature in Facebook, Twitter, Instagram, Pinterest and almost all popular social sites, in one form or another. With the average person spending 2 hours a day on social media, getting attention on these platforms is integral to any marketing strategy. Social media marketers often base their content’s success on these “Social Signals” such as impressions, views, likes, shares, comments, retweets and more, which are usually the key goals in all forms of social media marketing. But how do these small bits of engagement affect a website’s SEO? It seems that, indirectly, these small pieces of engagement can build to a significant impact on your visibility online.
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14 December 2020
If you’ve been taking some time to assess your marketing efforts, then ensuring to include PR in your strategy is a sensible move. Including strong PR within your marketing strategy is a guaranteed way to spread your marketing reach and gain important connections along the way.
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27 November 2020
In 2020, 70% of marketers are actively investing in content marketing, so that means a lot of content is being produced. With so much competition, it’s important to develop a strong content marketing strategy to ensure your brand rises above the rest. Planning ahead to ensure key messages, events and offers are communicated in a timely manner, while being clear and attractive to the customer will ultimately result in a higher marketing success rate for your business. Here are some tips to perfect your content marketing strategy.
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16 November 2020
“Communication is the key” is a common phrase in the business world - and that’s because it really is true! Without quality communication in all levels of your business, it can be difficult to advance your business to the next level and you may find yourself falling short on your expected customers and sales. Business is all about developing relationships, which means strong communication is a key component to your marketing. Here are some reasons why you need to start planning your communication today!
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02 November 2020
With a reported 87% of UK residents making an online purchase in 2020, ensuring your digital marketing is on point should be a key factor in your entire business strategy.
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19 October 2020
In simple terms, business communication covers both sharing information between employees within a company, and also from within an organisation out into the wider world. Effective business communication starts by employees and management interacting efficiently about organisational goals and methods, which should always align with core company values, ensuring that the messages the company gives out to the wider community are always engaging, positive and on-brand.
read more12 June 2023