News and Blog

Digital PR – the new age of Public Relations

28 May 2019

It’s no surprise that those with no connection to the world of corporate communications can struggle to get their head around what PR is. Just to make matters even more perplexing, along comes digital PR. But digital PR isn’t something to shy away from.

Are you neglecting internal communications?

14 May 2019

It is surprising how many organisations purely focus on communicating with the outside world and neglect those closest to home. There are key reasons why communicating effectively with those within your organisation – your employees – should be a matter of course.

Your thoughts on PR are probably wrong – here’s the real deal

30 April 2019

As PR professionals, we are faced nearly every day with misconceptions about what PR is from those outside of the comms world. Although frustrating (and sometimes humorous too), it can make our lives that bit harder when trying to execute a successful campaign or specific tactic for a client. So, we thought it would be best to outline three of the most common mistruths about what we do and dispel the garbage about what PR involves:

The true function of b2b PR

15 April 2019

Many business owners and managers might think they understand public relations (PR) – but there are also many misconceptions. In fact, few know its real purpose – and how it can really help their business.

Content creation is key – how do you unlock it?

01 April 2019

Every business wants to promote its goods or services, and to do this, we must talk about them. How? Well, not to state the obvious but since the internet has already taken over, digital content is your new best friend, but we mustn’t neglect traditional mediums either. But first, we must ask ourselves a few questions.

Use videos to boost your social engagement

06 January 2019