Beyond reality: the rise of the virtual influencer

21 February 2024

In the age of social media, influencers are the big movers and shakers, shaping trends, sparking conversations, and influencing consumer behaviour with every post and endorsement.

These influencers are individuals who have established credibility, authority, and a sizable following in a particular niche or industry. They leverage their expertise, personality, or content creation skills to engage and influence their audience, shaping opinions, behaviours, and purchasing decisions.