International Youth Day: engaging the next generation through PR

07 August 2024

International Youth Day, celebrated on August 12th, is a significant event that highlights the importance of young people in building a better future. Today’s youth are vital to public relations because, as digital natives, they are influential and socially conscious. Engaging with the next generation is not just about capturing their attention but about fostering long-term relationships that can lead to brand loyalty and a strong presence amongst competitive market.