Podium-worthy marketing: Inspiring examples of Olympic & Paralympic campaigns

25 July 2024

The Olympics kick off today, with the Paralympics following in just a few weeks. Taking place in Paris this year, the games are more than just sporting events - they’re a global stage for brands to showcase their values, culture, and flex their creativity.

Attracting diverse audiences, the Olympic and Paralympic games provide a unqiue and perfect platform for impactful storytelling and brand engagement.

How social media is changing politics one post at a time

05 July 2024

Social media has steadily become a cornerstone of political campaigns and public discourse, but this year, its impact on UK elections has been more pronounced than ever before. From shaping public opinion to mobilising voters, platforms like Twitter, Facebook, Instagram and TikTok have transformed the political landscape in a significant way.