The power of Christmas spirit: How Christmas campaigns can strengthen brand image
20 December 2024
The Christmas season has a unique ability to engage our emotions and moral compass. It’s one of the rare times of year when TV ads are highly anticipated instead of dreaded. As well as inspiring generosity and goodwill in people, the season also encourages businesses to emulate these values, creating campaigns that are authentic and attention-grabbing. Here are some examples of how companies harness the magic of Christmas to elevate their brand image:
read more