Crisis Comms in the age of ‘Cancel Culture’

17 October 2025

For businesses today, responding to challenging situations has become far more complex. Conversations about a brand can spread rapidly across social media, jump from platform to platform, circulate through private messages or forums like Reddit, and even reach traditional news outlets – the incredible, yet sometimes daunting, reach of the online world.

For companies navigating these situations, having a communication plan that’s both thoughtful and flexible is crucial because how a business responds often shapes its long-term reputation just as much as the issue itself.