The meme-ification of marketing: should your business join in?

08 September 2025

Once upon a time, memes were internet in-jokes - grainy images passed around in forums and WhatsApp groups, often making sense only if you were “in” on the joke. Fast forward a few years, and they’ve moved out of niche corners of the web and into the mainstream. Today, memes aren’t just entertainment; they’re part of how people talk to each other online.

And recently, something interesting has happened; memes have crept into places we didn’t expect, like LinkedIn. Nestled between leadership tips and company announcements, you’ll now find posts that make people laugh, nod in agreement, or hit “share” because they’ve seen themselves in the punchline.