Why people buy into people, not products
14 July 2025
We’ll be blunt: most people don’t care about your product. They care about themselves. Their lives. Their time. Their needs. Their values. And, most importantly, they care about people.
It doesn’t matter how many benefits, features, or sleek taglines you’ve got in your back pocket. If your content is missing the human part - the stuff that makes people nod along or laugh or feel something, it’s not doing its job.
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