Why case studies deserve a bigger spotlight in your PR plan
12 May 2025
When businesses think of PR, they often focus on press releases, media pitches, and thought leadership articles. But one of the most powerful PR assets is often overlooked – case studies.
That success story tucked away in a PDF or hidden in a blog archive? It could have the potential to boost your business’s credibility, attracting media attention, and converting prospects into clients - all very beneficial to your business!
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