Why Autumn is now big business for UK marketers

12 August 2025

Autumn was once a quiet season for UK marketers: it marked the end of summer holidays and a slow period before Christmas. But over the last decade, autumn has steadily transformed into a lively and lucrative marketing season.

This shift is largely thanks to the UK adopting and adapting American autumn traditions and marketing tactics. Events like Halloween and Black Friday as well as seasonal flavours such as pumpkin spice were well-established in the United States, driving significant consumer interest and spending each year. The UK embraced these trends but has carefully tailored them to fit local tastes, using social media and clever campaigns to create excitement that feels authentic to British consumers.

Has social media forgotten to be social?

04 August 2025

Social media has changed and not just in obvious ways. We still create content, schedule posts, monitor trends, and help businesses establish a presence - that part hasn’t changed. But over the past year or so, I’ve noticed something harder to pin down: a shift in how platforms feel, or rather, what they’re for.

Why people buy into people, not products

14 July 2025

We’ll be blunt: most people don’t care about your product. They care about themselves. Their lives. Their time. Their needs. Their values. And, most importantly, they care about people.

It doesn’t matter how many benefits, features, or sleek taglines you’ve got in your back pocket. If your content is missing the human part - the stuff that makes people nod along or laugh or feel something, it’s not doing its job.