Can you still trust the news? Why press releases might be the last line of credibility
26 September 2025
Any scroll through your social media feed and you’ll see it: AI-generated “news” stories, deepfake pictures and videos that look uncannily real, and a flood of generic, paid-for content jostling for your attention. Add to that the endless swirl of conspiracy theories and political spin, and we’re left wondering: in this post-truth era, who—and what—can we trust?
The answer might surprise you. Press releases, and the traditional media outlets that still publish them, could be the most credible option left.
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