What businesses should expect from PR and marketing in 2026
19 December 2025
There is no shortage of new tools, platforms and opinions in PR and marketing right now. What is far less common is clarity on what will actually make a difference. As organisations look ahead to 2026, questions around what builds trust, what cuts through crowded channels and what genuinely delivers value are being asked more seriously than ever. Against that backdrop, the focus is moving towards communication that earns attention rather than demands it, builds credibility over time and can be measured in ways that go beyond surface-level metrics. Here are the top industry predictions for 2026…
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